Darrin is working on a new account for J. Earl Rockeford, who asks Darrin to join Burning Oak Country Club, where Rockeford is CEO and Chairman of the Board. Much to Larry's horror, Darrin tells Rockeford that he'd like to think about the generous offer, a response Larry feels will jeopardize the account as even questioning the offer Rockeford would see as an insult. Indeed, Darrin isn't sure that he and Samantha would either fit in with or enjoy the company of who he perceives as the snobbish crowd at Burning Oak. Darrin and Samantha decide they should at least give Burning Oak a try if only as a means of apologizing to Mr. Rockeford for what could be construed as Darrin's rudeness in not immediately accepting the offer. While Darrin has a golf date with Larry and Rockeford at the club, Samantha has a lunch date with Hortense Rockeford and two other women of the screening committee. Endora believes that Darrin does relish being one of the snobs, and just before he is to go to the golf game places a spell on him to make him even more of a snob than Rockeford, which may truly jeopardize the account. Meanwhile, Samantha finds that the crowd at Burning Oak is far more insufferable in their exclusive attitude than even she could imagine, the scrutiny all in an effort keep out who they consider the riff raff, which includes anyone of an ethnic background. Beyond the issue of Endora's spell, Samantha wants to show up the crowd at Burning Oak for the hypocrites that they truly are beneath their manicured and couturiered exteriors.
—Huggo