The Haircutter's Cut (2004)
Clare-Louise English: Lecturer
Quotes
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Lecturer : OK, so there are basically two ways of growing a business. First you can increase your market share, and secondly you can grow the market. A good company will try to do both. So for example, if you sell fizzy drinks, not only do you want to make people buy your sugar water instead of your competitors', you also want to make more people buy more sugar water year on year