Flossie is a lady, dusky and charming. Her admirers are numerous, but she experiences difficulty in deciding between Sam, the husky piano mover, and Jimmie, the dandy. With his little pile of savings, Sam buys Flossie a solitaire. Sam is as black as the ace of spades and thinks he will prove more acceptable if his skin is of a lighter hue. He purchases face bleach and hair straightener and applies them vigorously. Flossie goes to "Uncle Isaac's" and learns that the prized solitaire is nothing but paste. As she is about to leave, stirred by revengeful thoughts, Jimmie the dandy, arrives and, seeing his opportunity, buys her a real diamond. Flossie immediately transfers her affections to Jimmie. In the meantime Sam is having a terrible time. His treatment is even more successful than desired. He awakens and discovers that his face is mottled and his hair stringy. Indignantly he throws the cosmetics out of the window. They just miss Colonel Morgan, a sideshow owner. The Colonel rushes into the house and, finding Sam in his peculiar condition, offers him a job as wild man in his sideshow. Next day Sam is behind the bars at the County Fair. Jimmie and Flossie happen to stroll that way. When Sam sees them he breaks the bars and vanquishes his rival. Flossie decides that the color of Sam's face makes no difference, it's the color of his money that talks.
—Moving Picture World synopsis