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The Golden Years (1960)

Unrated | | Documentary, Short
A showcase promoting new innovations in bowling alley equipment from Brunswick.

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At the dawn of "the golden 60s," the Brunswick Company prepared this short primarily for bowling alley owners. It promotes Brunswick's new Gold Crown line of bowling furniture and equipment. As a backdrop, a family of parents, daughter, and son go bowling. An off-screen narrator describes the features of the alley, from chairs to lighting, from colors to pin-setting equipment. The beginning of a new decade that will feature more leisure gives the narration a hook: bowling and wholesome fun promise profits. "Customized coordination" is the marketing watchword to make the "Bowling Sixties" a golden reality. Written by <jhailey@hotmail.com>

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The family is shown using bowling alley-provided balls but are later seen carrying bowling bags. See more »


Narrator: [First lines] Introducing the American way of life on the threshold of the golden 60s. Color. Style. Comfort. Utility and convenience. Recreation. Fun! These are the ultimate desires of today, tomorrow and the years ahead of us. Much sought after features in our everyday surroundings that are relaxing, refreshing, and stimulating.
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User Reviews

Bowled Over
23 July 2009 | by See all my reviews

Golden Years, The (1960)

* 1/2 (out of 4)

Throughout the 1960's we got all sorts of fun shorts warning us about unprotected sex, the harms of drunk driving and even more shorts dealing with troubled teenagers. Then we also got some rather family friendly shorts like this one from Brunswick, which tries to tell us why we should go bowling. The company pushes the new advances in their system including optical lenses, less traffic ball returns and of course the always needed pin setter mask. OK, this film mildly works because of the history behind it; it was nice seeing what bowling lanes looked like back in the day but outside of that this is a complete bust that probably looked worse in 1960 than it does today. The movie is extremely boring and the narrator needed to be a tad bit more interesting considering he was trying to sell this product. And remember, the 60's will be known for its bowling (according to this short).

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