At the dawn of "the golden 60s," the Brunswick Company prepared this short primarily for bowling alley owners. It promotes Brunswick's new Gold Crown line of bowling furniture and equipment. As a backdrop, a family of parents, daughter, and son go bowling. An off-screen narrator describes the features of the alley, from chairs to lighting, from colors to pin-setting equipment. The beginning of a new decade that will feature more leisure gives the narration a hook: bowling and wholesome fun promise profits. "Customized coordination" is the marketing watchword to make the "Bowling Sixties" a golden reality.
Did You Know?
The family is shown using bowling alley-provided balls but are later seen carrying bowling bags. See more
Introducing the American way of life on the threshold of the golden 60s. Color. Style. Comfort. Utility and convenience. Recreation. Fun! These are the ultimate desires of today, tomorrow and the years ahead of us. Much sought after features in our everyday surroundings that are relaxing, refreshing, and stimulating.