The film is often compared to Darren Aronofsky's "Pi" and it's actually similarly intelligent and visually creative, yet "Pi" is more consistent and logical. So what we have great about "1.0"? First and foremost is its message, which is very relevant for the consumer society of today; the very discovery of that message while watching the movie is a rather exciting thing, yet it's a common thing for intelligent movies; but that's not the point, the point is that "1.0" warns you about living to consume products, the corporations will never care much about you, they only want money, more and sooner. That's why they would never care much even about debugging the programs they put into their consumers. Of course, this movie is a sci-fi because I think it's virtually impossible to create a virus for the human brain, even with some kind of microscopic electronic "mites". But doesn't, say, propaganda sounds like someone's trying to put a mind virus into your brain, to make it possess your will and so to control it? Or weren't communism and fascism a real kind of mind plague striking billions of people? May be then even there are demons who possess people and make them do things they wouldn't like to, and they are actually mind viruses, thoughts that have an ability to transmit themselves using verbal channels? We should learn to watch attempts to control our will and to resist them, or we won't be human anymore just like those poor people in this amazing movie. 7 out of 10, because the pace of the story is yet too sluggish and the visuals are overly grotesque which I don't really like, here "Pi" did better.