The 10 Commandments of Creativity

"Imitation is the sincerest form of plagiarism" proclaims Hopper. Having struggled to crack his brief he decides the only honourable act is to throw himself off a roof. Before this final act, Sir Peter Ustinov appears and bestows the Ten Commandments of Creativity upon the desperate advertising executive. The Ten Commandments become a template to navigate the state of creativity. Featuring Tarantino, Jeff Koons, Sean Penn, and Malcolm McClaren. —Richard Foord