I had one of the most infuriating movie watching experiences of my life watching this on DVD. I can't believe the immature, clueless, egomaniac founders of Kozmo raised $280 million for this harebrained, no win, "business," and then blamed its demise on the markets and the VCs who didn't want to plow more money in. The filmmaker cast a nauseatingly sympathetic eye toward the whole train wreck, basically making the founders look like cute failed visionaries. God help us if we ever go back to a time where half-baked, profitless ideas, on such a mass scale, get funded. If anything, this movie demonstrated how intoxicating media attention is, how it drives a company to made bad decisions. The CEO's inability to stop himself from talking to reporters during the IPO quiet period is one blatant example. To that end, I can't think of any other failed business-oriented documentary, chalk full of corporate malfeasance and ineptitude, that so likely pleased its subjects. The epilogue (the special features interviews) confirmed that the only lesson learned by these guys is that it was everyone else's fault, or that they grew too fast because the older seasoned guys they brought in wanted to "run big companies." Never mind that it was the founders who raised a Third World-debt-sized war chest and blew it. Or that the economic underpinnings of the business were flawed and hardly baked, and there was no possible way to become profitable EVER. The filmmaker, like the founders, gives no thought to the numbers. So what is this movie about? Publicity -- pre, during and post. Addiction to personal publicity, self-satisfaction, and no practical experience in building a business is what drove this company and its founders to extinction.