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The character models for Adora and She-Ra were designed by artist Diane Keener, based on various different concepts provided by the design departments of both Filmation and Mattel. The design was approved by Lou Scheimer on September 19, 1984.
According to Lou Scheimer in the book "Creating the Filmation Generation", the first suggestion for She-Ra's name was 'She-Ro', referring to He-Man's original name, 'He-Ro'. But Lou thought that name didn't sound feminine. Writer Larry DiTillio then came up with She-Ra, referring to the Egyptian word for god, "Ra". However, Ra actually means sun in the ancient Egyptian and not the word god. Ra is the name of the ancient sun god.
She-Ra's skirt never flies up despite her acrobatic tendencies. Lou Scheimer specifically asked animation coordinator Dori Littell-Herrick to make sure the lead characters modesty was kept intact.
She-Ra was originally going to make an appearance in the 1987 film "Masters of the Universe", but was dropped.
Spirit/Swift Wind was originally written to be a female character. Spirit could not speak before his first transformation into Swift Wind, and originally, only Swift Wind was to have the power of speech. Therefore, in many early episodes, Spirit has no lines. but later on, both Spirit and Swift Wind could speak.
The series' writers found that creating action scenes for She-Ra even more frustrating than with He-Man because not only did they have to minimize the violence, but they also had to contend with what they considered sexist pressure against the idea of a female hero being so forceful against challenges.