- When a young woman falls in love with a gown in a shop window it leads to adventure and romance exceeding even her own vivid imagination.
- Eva Møller is a young working woman in 1950s Copenhagen who wants more from life than what she has. When she falls in love with an expensive gown in a shop window she ends up as muse to the designer as well as lady friend of a young student who she thinks is a rich gentleman. As she pretends to be wealthy herself, misunderstandings ensue and threaten to stand in the way of their love.—Peter Brandt Nielsen
- Copenhagen in the 1950s. On her way to work, the young woman Eva Møller (Helle Virkner) stops by a clothes store to speak to Børge (Holger Juul Hansen), who has broken their engagement in a brief letter. She finds him with another girl and agitatedly tells him off. Eva works as a seamstress and chats with a co-worker (Caja Heimann) about having too little money and her desire to find a rich man to ease her worries. Their supervisor shouts at Eva for being late and talking too much. After work, Eva is left alone as her co-worker is picked up by her boyfriend. As she walks through the streets she comes across a store with a beautiful gown in the window. As she stands there looking at it, she appears to have an idea and rushes to the house where she lives with her older brother (Ove Sprogøe) and his wife (Lis Løwert). She changes her clothes and picks up her bankbook and is out the door again. She goes back to the store intending to buy the dress, but the saleswoman tells her it's already been sold, and Eva realizes that it would have been too expensive for her anyway. When the saleswoman (Inger Lassen) goes into another room, Eva sees the dress in a corner and goes to look at it, and when the saleswoman locks up and leaves the store moments later, she doesn't realize that Eva is still inside. Eva puts the dress on and dances around the room imagining it's her own. Suddenly a man appears. He turns out to be the dress designer, Marcel (Angelo Bruun), and instead of being upset he is stunned by her graceful appearance. He has her stay at the store all night to wear his fabrics as he draws new designs. In the morning, shocked by the dull appearance of her usual clothing, he allows her to have the dress from the window as a gift.
Eva has to go straight to work and changes into her work clothes in the lavatory. Not having slept all night, however, she falls asleep, dreaming of colourful scenes of love and adoration (including a singing Poul Reichhardt). She is fired, but only has smiles to offer in return. Eva goes home in her dress and faces her brother's questions, but she has her own ideas about what to do. One night she goes out to a bar wearing the dress. Men pay attention to her like never before, but the other women are less pleased. When she runs out she breaks a heel and stumbles, but a young and well-dressed man, Jakob (Henning Moritzen), helps her and offers to drive her home. To appear wealthier than she is she gives him an address in a fancy neighbourhood and ends up hitchhiking home, but at least she has a new date with the dashing man. Meanwhile, Jakob returns his expensive car to the garage, and we learn that he is a student who works odd jobs and not the rich gentleman Eva thinks he is.
The next day, Jakob wakes up in a good mood at the pension he lives in, and he loans money from his landlady (Gerda Madsen). At the dress store, there is a commotion as the sold dress has disappeared, until Marcel arrives to tell them that he has simply given it away. Meanwhile, at the house of the fake address that Eva gave Jakob, the young lady who actually lives there, a popular actress named Elizabeth (Nina Pens Rode), is chatting and rehearsing lines with her older husband (Gunnar Lauring). She soon hurries to a dress fitting at Marcel's, where the rich ladies of town are gossipping and inspecting his latest creations. It turns out that it was Elizabeth who had bought the dress Marcel gave to Eva, but Marcel persuades her that it wasn't right for her.
At night, Eva and Jakob meet for dinner. She is frightened when it turns out they are going to the restaurant where her brother works as a waiter, but it is her brother who is most ill at ease. Then they go to the theatre to see The Taming of the Shrew, and just as the dialogue mentions a fancy dress, the actress on stage - Elizabeth - notices Eva in her dress in the first row and freezes. After the show in the dressing room, Marcel somes to see Elizabeth, and they argue about the dress. When Marcel implies that she is being ungrateful and that he is solely responsible for her celebrity status, she challenges him to bring Eva to her party the next night and prove his abilities in elevating a young lady to grace and nobility. Meanwhile, Eva and Jakob dance in a night club, and they confess their love to each other.
The next day, Eva tells her sister-in-law that she thinks she might marry Jakob. At Elizabeth's house, a love letter arrives from Jakob, who still thinks Eva lives there. When Elizabeth's husband opens it, he assumes it is for Elizabeth. A little later, Jakob arrives at the house, intending to tell Eva the truth about about his financial status, but instead he learns the truth about Eva. Eva, in turn, is left waiting for Jakob in town when Marcel's saleswoman, Jokum, arrives to whisk her off to a dress fitting and then Elizabeth's party. When Jakob also comes to the party on Elizabeth's invitation, the guests are given the impression that the two have a relationship. Elizabeth's husband is disheartened, as is Eva. She confronts Jakob, who in a heated scene finally tells her the truth. She is destraught and leaves the party disillusioned. Meanwhile, the morning papers arrive, and a critic (Olaf Ussing) leaves the party before the present actors and theatre staff can read his scathing review of their play.
The morning after, Eva's sister-in-law cheers Eva up, but when her brother, Max, sees them wearing the fancy dresses, he takes the dresses to the store to return them and tell Marcel off for introducing such luxury into his working-class home. But Marcel doesn't pay much attention, and when he later pays a visit to Eva to offer her work he ends up designing a dress for Max's wife, who eventually forces Max to take a different stance. Eva meets Jakob in the street, but they end up arguing again, and she proceeds to Marcel's fashion show, where she appears as a mannequin. But Jakob turns up at the show, and when he sees Eva dressed in a lavish wedding gown, he resolutely walks on stage, tells Eva he wants to marry her and carries her off stage and out the room. They ride his bicycle back to Jakob's flat, where they practice their love chatter and kiss.
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