Splendid romantic comedy and referenced as an over the top classic . It is set in a small Budapest shop called "Matuschek's" (proprietor Frank Morgan) , it is the known and gossip-ridden gift shop around the corner. Among the clerks are Alfred Kralik (James Stewart) , Klara (Margaret Sullavan) , and others (Joseph Schildkraut , Sara Haden , Felix Bressart , Inez Courtney) , all of them form the shop staff at logger-heads in Matuschek's emporium . Alfred is a sympathetic young man who's in love with a woman he has never met and whose name he doesn't even know . When Klara comes to work as a clerk in the shop, the sparks begin to fly : she and Alfred don't get along. Of course, what neither knows is that Klara is the woman Alfred has been romancing via a lonely hearts club . Alfred slowly realises that he has been carrying on an anonymous romance by letter .
Unforgettable characters, enjoyable dialogue , lots of laughs, one of the best films of the cinema history and of one the best Lubitsch, a real cinema classy . A charming and attractive portrayal of ordinary people in ordinary situations . Adapted from the Nikolaus Laszlo's play : Parfumerie , later made into a musical show titled ¨In the Good Old Summertime¨ , and , on Broadway ¨She loves me¨. James Stewart and Margaret Sullavan give top-notch interpretations as a young duo who are feuding clerks and unknownly fall in love through the mail . Teaming Stewart , Sullavan and Frank Morgan just as in ¨Frank Borzage's The mortal storm¨ shot the same year , this also concerns a troublesome love story in Central Europe , though here the threat is not Nazism but the intereference of others and pride . It is a wonderfully delicate comedy , finally very stirring and exciting ; including the twisted as well as troubled intrigues among the staff also carrying narrative weight and especially dealing with a peculiar "romance" that has been conducted through a post office box . Phenomenal secondary cast , such as : Joseph Schildkraut , Sara Haden , Felix Bressart , William Tracy and the honest , agreeable proprietor , Frank Morgan , being especially affecting and moving .
This low-key motion picture was stunningly directed by Ernest Lubitsch , and all scenes were reportedly shot in sequence ; being throughly different from his classic movie ¨To Be or not to Be¨, but just as entertaining and exhilarating . It is one of the few movies truly justifying Lubitsch's reputation for his famous ¨Touch¨. It was later turned into a musical comedy as In the Good Old Summertime . Lubitsch's breakthrough film came in 1918 with "The Eyes of the Mummy", a tragedy starring future Hollywood star Pola Negri. Also that year he made Carmen (1918), again with Negri, a film that was commercially successful on the international level. His work already showed his genius for catching the eye as well as the ear in not only comedy but historical drama. The year 1919 found Lubitsch directing seven films, the two standouts being his lavish Madame DuBarry (1919) with two of his favorite actors--Negri (yet again) and Emil Jannings. His other standout was the witty parody of the American upper crust, "The Oyster Princess" 1919 . This film was a perfect example of what became known as the Lubitsch style, or the "Lubitsch Touch", as it became known--sophisticated humor combined with inspired staging that economically presented a visual synopsis of storyline, scenes and characters. Lubitsch directed a lot of comedies and vintage movies , such as : ¨Heaven can wait¨, ¨That uncertain feeling¨, ¨Ninotchka¨, ¨Bluebeard's eight wife¨, ¨Angel¨, ¨The merry widow¨, ¨The Student Prince¨, ¨So this is Paris¨, ¨Lady Windermere's fan¨, ¨The marriage circle¨, ¨One Arabian night¨, ¨Passion¨, ¨Gypsy blood¨, among others . Rating : 8/10 . Better than average .
