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1-6 of 6
- An evil alien brain from the planet Arous hijacks the body of an Earth scientist in order to control the Earth.
- 2012–2024Podcast EpisodeWith multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They're jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren't just entertainment. They're big marketing vehicles for companies.
- 2012–2024Podcast EpisodeBillboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from around the world. We'll talk about a car maker that used tiny billboards to get inside their competitor's vehicles. How one airline used a billboard that could detect planes passing overhead. And we'll tell you the hilarious story of a billboard stunt gone wrong that involves a giant... muffin.
- 2012–2024Podcast EpisodeFor over 100 years, "free" has been one of the most powerful words in the marketing world. And believe it or not, companies love freebies as much as their customers do. Because giving away free products generates a lot of goodwill. And goodwill generates free press. We'll talk about a ketchup company who gave a man a free boat. A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms. And we'll tell the story of how one company helped a teenager with huge feet - by giving him a pair of size 23 shoes.
- 2020–Podcast EpisodeThe Eiffel Tower is the most-visited paid monument in the world. 300 million people have climbed its stairs - or its elevators - since the landmark first opened in 1889. You've seen it in countless movies, you've marvelled at its 20,000 lights. But did you know back when the tower's design was first revealed to the public, 300 of France's most-respected cultural luminaries called it a humiliation, a mockery and an "odious column of bolted metal?"
- 2020–Podcast EpisodeThe Walt Disney Company is worth $147B today. With over 800 films to its name, multiple television networks like ESPN and ABC, Pixar, Marvel, streaming, resorts and theme parks worldwide, it's the second-largest media conglomerate in the world. But before Mickey, before poisoned apples and before roller coasters, Walt Disney was rejected. He was fired from a local newspaper for "lacking creativity." He was told drawing cartoons did not a proper career make. And his very first animation company went under. Join us this week as we tell Disney's story - from bankruptcy to billions.