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Serving the customers of a department store, the salesgirls in their blue uniform go out of their way to serve them. But in their young minds, one idea surpasses all: the hunt for a husband. Ana is in love with Juan, who seems to be very well in his condition of single. Olga has aspirations of the highest level, as her boyfriend must own a great car. Pilar aims to win a radio contest. And there is also Álvaro, the lawyer whose only cause capable of defending, and even with a resounding failure, is the freedom of the bachelor.

Four couples are aided in their troubles by Saint Valentine on lover's day. For Conchita's boyfriend football comes first, Manolo is too practical for Luisa, Atenea's beloved is resistant, and Mª José is too rich to find a right man.