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Li Ni, also known as Carly Lee, was born in Zhaoqing City, Guangdong Province, and is the vice chairman and chief operating officer (COO) of Bilibili. She is responsible for the overall operation of the platform business, including content ecological construction, commercialization, strategic investment, market branding, etc. In the field of content, Li Ni has led the team to successively produce industry landmark hits such as Feng quan shao nian de tian kong (2020), Rap for Youth (2020), and Animal Hospital (2019), as well as nearly 90 domestic animations, including the animation Three-Body (2022), and many new online documentaries, such as The Life of Chuaner (2018). In addition, Li Ni promoted Bilibili to reach a strategic cooperation with the BBC to jointly produce Dynasties II (2022) and the natural history masterpiece The Green Planet (2022).