. . . within the film industry when he shilled for Plastic during THE GRADUATE. However, more than 30 years earlier the American Association of Castor Oilers brazenly opened this Hollywood revenue stream with their blatant plugs for the laxative product during an extended portion of FREE WHEELING. Castor Oil is presented as a luxury good here, carefully positioned as an essential condiment in the household of Rich Kid Dickie. FREE WHEELING suggests that Castor Oil is a versatile additive to virtually any exercise in culinary excellence. Dickie's Nurse Ratchet or Nurse Betty or whoever slops a heaping helping of the viscous fluid atop her short stack of pancakes, doubtless to stretch out her chewing pleasure. Before anyone had thought to invent Hamburger Helper, the Castor Oil Council endeavors to get America moving again by thinking outside the bottle. Once Betty's flap jacks are oiled, can anyone doubt that her waffles will come close behind? Then, when Dickie goes looking for excitement, he just needs to find something to put the donkey's rice in.
Review of Free Wheeling
Free Wheeling
(1932)
Most people believe that Dustin Hoffman pioneered Product Placement . . .
17 January 2018
Warning: Spoilers