As recounted in this week's Tales from the Box Office column, "Blade" screenwriter David S. Goyer was told by New Line studio head Mike Luca that the budget he got for the movie would depend on which lead actor he could attach to it: "I'll make it for $40 million if you can get Denzel Washington, 35 if you can get Wesley Snipes, and 20 if you can get Laurence Fishburne."
25 years after "Blade" hit theaters, star power is still a major factor in studio calculations, which is why movies like "Strays" and "Teenage Mutant Ninja Turtles: Mutant Mayhem" tend to recruit celebrity "face actors" for their voice roles, rather than less famous but more experienced voice actors. The value of celebrity stars comes not only from putting their names in the trailer and on posters, but also from the actors themselves promoting movies on the talk show circuit, on press tours, and finally on the red carpet.
25 years after "Blade" hit theaters, star power is still a major factor in studio calculations, which is why movies like "Strays" and "Teenage Mutant Ninja Turtles: Mutant Mayhem" tend to recruit celebrity "face actors" for their voice roles, rather than less famous but more experienced voice actors. The value of celebrity stars comes not only from putting their names in the trailer and on posters, but also from the actors themselves promoting movies on the talk show circuit, on press tours, and finally on the red carpet.
- 8/20/2023
- by Hannah Shaw-Williams
- Slash Film
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