In a world where TV viewers switch from a TV screen to a mobile one in an instant, every second counts.
VideoAmp, one of a group of measurement companies that has worked with TV networks to devise measuring technologies that can serve as an alternative to Nielsen’s, is releasing a new product that will give advertisers and media companies the ability to examine viewership on a second-by-second basis.
With the new concept at their disposal, says Josh Chasin, VideoAmp’s chief measurability officer, advertisers might determine exactly which position in a commercial break would be the most advantageous to have,...
VideoAmp, one of a group of measurement companies that has worked with TV networks to devise measuring technologies that can serve as an alternative to Nielsen’s, is releasing a new product that will give advertisers and media companies the ability to examine viewership on a second-by-second basis.
With the new concept at their disposal, says Josh Chasin, VideoAmp’s chief measurability officer, advertisers might determine exactly which position in a commercial break would be the most advantageous to have,...
- 10/5/2022
- by Brian Steinberg
- Variety - TV News
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