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Bruce Willis’ team is dismissing the notion that the star sold his digital likeness to a deepfake company.
Recent media reports, including one from The Telegraph, suggested that the actor sold his rights to Deepcake to authorize the creation of a “digital twin” of himself to appear in projects following the announcement that he has stepped away from performing. Although reports stated that this made Willis the first Hollywood personality to set up this type of deal, his team denies the existence of any such arrangement.
In a statement shared to The Hollywood Reporter, Willis’ representative said that he “has no partnership or agreement with this Deepcake company.”
A publicist for Deepcake confirms to THR that Willis’ digital-likeness rights cannot be sold, as they are his by default, and that the company’s involvement with the star was set up through his representatives at CAA.
Bruce Willis’ team is dismissing the notion that the star sold his digital likeness to a deepfake company.
Recent media reports, including one from The Telegraph, suggested that the actor sold his rights to Deepcake to authorize the creation of a “digital twin” of himself to appear in projects following the announcement that he has stepped away from performing. Although reports stated that this made Willis the first Hollywood personality to set up this type of deal, his team denies the existence of any such arrangement.
In a statement shared to The Hollywood Reporter, Willis’ representative said that he “has no partnership or agreement with this Deepcake company.”
A publicist for Deepcake confirms to THR that Willis’ digital-likeness rights cannot be sold, as they are his by default, and that the company’s involvement with the star was set up through his representatives at CAA.
- 10/1/2022
- by Ryan Gajewski
- The Hollywood Reporter - Movie News
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