Update, October 2: A spokesperson for Bruce Willis denied that any ongoing partnership is in place with Deepcake, and the company confirmed that Willis remains the exclusive owner of the rights to his likeness.
October 1: Bruce Willis recently announced his retirement from acting when his family revealed his aphasia diagnosis, but that doesn’t mean you’ll never see the “Pulp Fiction” star on screen again.
A new report from The Telegraph reveals that Willis has sold the rights to digitally recreate his likeness, allowing the actor to “appear” in film and television projects without ever having to step foot on set. The technical wizardry is handled by Deepcake, a new firm that specializes in creating “digital twins” of prominent celebrities.
While Willis is first major celebrity to sell the rights to his physical appearance in this fashion, the trend of using AI technology to recreate iconic performances is clearly picking up steam.
October 1: Bruce Willis recently announced his retirement from acting when his family revealed his aphasia diagnosis, but that doesn’t mean you’ll never see the “Pulp Fiction” star on screen again.
A new report from The Telegraph reveals that Willis has sold the rights to digitally recreate his likeness, allowing the actor to “appear” in film and television projects without ever having to step foot on set. The technical wizardry is handled by Deepcake, a new firm that specializes in creating “digital twins” of prominent celebrities.
While Willis is first major celebrity to sell the rights to his physical appearance in this fashion, the trend of using AI technology to recreate iconic performances is clearly picking up steam.
- 10/1/2022
- by Christian Zilko
- Indiewire
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