NBC’s “Password” reboot from executive producer Jimmy Fallon and host Keke Palmer has picked up its key demo ratings by 43 and its viewership by 27 with delayed and digital viewing following the show’s Aug. 9 premiere, Variety has learned exclusively.
Over its first two episodes (the second airing Aug. 16), “Password” is averaging an 0.63 rating among adults in the advertiser-coveted adults 18-49 demographic and 5.2 million total viewers, when combining both linear and digital viewing through Wednesday. That’s up from the premiere episode’s initial performance, which managed a 0.44 rating and 4.1 million viewers in Live + Same Day Nielsen data.
See the rankings for the premieres of broadcast TV’s new unscripted summer series below, broken down by total viewers and then key demo ratings.
Total Premiere Viewers in Live + Same Day Data:
1. “Password” (NBC) – 4.1 million
2. “Generation Gap” (ABC) – 3.9 million
3. “The Final Straw” (ABC) – 3 million
4. “Dancing With Myself” (NBC) – 2.7 million
5. “The Challenge: USA...
Over its first two episodes (the second airing Aug. 16), “Password” is averaging an 0.63 rating among adults in the advertiser-coveted adults 18-49 demographic and 5.2 million total viewers, when combining both linear and digital viewing through Wednesday. That’s up from the premiere episode’s initial performance, which managed a 0.44 rating and 4.1 million viewers in Live + Same Day Nielsen data.
See the rankings for the premieres of broadcast TV’s new unscripted summer series below, broken down by total viewers and then key demo ratings.
Total Premiere Viewers in Live + Same Day Data:
1. “Password” (NBC) – 4.1 million
2. “Generation Gap” (ABC) – 3.9 million
3. “The Final Straw” (ABC) – 3 million
4. “Dancing With Myself” (NBC) – 2.7 million
5. “The Challenge: USA...
- 8/18/2022
- by Jennifer Maas
- Variety Film + TV
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