The Interactive Advertising Bureau has released the full schedule for next month’s NewFronts as the showcases return to in-person mode for the first time since 2019.
Amazon, Meta, Roku and NBCUniversal are among major presenters returning to the NewFronts. (See full schedule below.) The series of presentations will be held in person in New York from May 2 to 4, with an additional all-virtual day on May 5. The Iab said it plans to livestream the in-person presentations from as-yet-unspecified venues in New York City.
The NewFronts, which have surged in popularity amid the boom in digital advertising and the rush to streaming, are an annual ritual in New York. This year, even apart from the emergence from the pandemic, they will look a bit different. YouTube and Hulu, two of the founding NewFronts presenters, have shifted away from the digital week and into the week of May 16, when broadcast networks and major media companies make their pitches.
Amazon, Meta, Roku and NBCUniversal are among major presenters returning to the NewFronts. (See full schedule below.) The series of presentations will be held in person in New York from May 2 to 4, with an additional all-virtual day on May 5. The Iab said it plans to livestream the in-person presentations from as-yet-unspecified venues in New York City.
The NewFronts, which have surged in popularity amid the boom in digital advertising and the rush to streaming, are an annual ritual in New York. This year, even apart from the emergence from the pandemic, they will look a bit different. YouTube and Hulu, two of the founding NewFronts presenters, have shifted away from the digital week and into the week of May 16, when broadcast networks and major media companies make their pitches.
- 4/14/2022
- by Dade Hayes
- Deadline Film + TV
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