While Samba TV reported today that 707K U.S. households watched the Will Smith drama King Richard over the weekend, an even more interesting detail was how HBO Max subscribers tuned in: The Ott service tells us that a majority of subs watched the biopic about Serena and Venus Williams’ coach father from start-to-finish without pausing. Translation, King Richard had a view completion rate of 100%.
That’s intriguing for a film that has a 2 hour and 24 minute running-time. While movies with lengthy running-times might be keeping older audiences away at the pandemic box office, for HBO Max, subscribers were fully engaged.
“There are a lot of reasons in an on-demand world you’d have interruptions, and that clearly didn’t happen with this movie,” HBO Max Head Andy Forssell tells Deadline about the viewing habits with King Richard.
“There’s a strong output here with this movie that’s distinctive versus other day-and-date event titles,...
That’s intriguing for a film that has a 2 hour and 24 minute running-time. While movies with lengthy running-times might be keeping older audiences away at the pandemic box office, for HBO Max, subscribers were fully engaged.
“There are a lot of reasons in an on-demand world you’d have interruptions, and that clearly didn’t happen with this movie,” HBO Max Head Andy Forssell tells Deadline about the viewing habits with King Richard.
“There’s a strong output here with this movie that’s distinctive versus other day-and-date event titles,...
- 11/23/2021
- by Anthony D'Alessandro
- Deadline Film + TV
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