Roblox and big-three music company Sony Music Entertainment announced a new partnership Tuesday that will funnel more of Sony’s extensive roster of superstars into the video game.
The companies didn’t reveal any financial details of the deal but highlighted new opportunities available for artists to make money and reach fans. For Sony, label to artists like Miley Cyrus, Tyler, The Creator and Doja Cat, such a partnership brings a new marketing tool and more potential revenue streams like digital merchandise sales. For Roblox, getting a larger pool of...
The companies didn’t reveal any financial details of the deal but highlighted new opportunities available for artists to make money and reach fans. For Sony, label to artists like Miley Cyrus, Tyler, The Creator and Doja Cat, such a partnership brings a new marketing tool and more potential revenue streams like digital merchandise sales. For Roblox, getting a larger pool of...
- 7/6/2021
- by Ethan Millman
- Rollingstone.com
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