J Balvin isn’t the star of his latest video; barbers, gift shop owners, florists, and street vendors are. In a content partnership with Ups — yes, the mail service, which funded, filmed, and branded the video — the Medellín-born star is highlighting the entrepreneurial spirit of his roots.
“The Latino community are beautiful, diverse, and hardworking people,” Balvin tells Rolling Stone, discussing the inspiration for the commissioned song, “Juntos Imparables,” and its video. “So many small businesses were devastated last year and I wanted to play a role in helping support...
“The Latino community are beautiful, diverse, and hardworking people,” Balvin tells Rolling Stone, discussing the inspiration for the commissioned song, “Juntos Imparables,” and its video. “So many small businesses were devastated last year and I wanted to play a role in helping support...
- 6/23/2021
- by Samantha Hissong
- Rollingstone.com
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