For most of those involved in the film pre-sales business, the virtual Pre-Cannes Screenings, running June 21-25, is the main event, with the in-person Cannes festival and market in July almost a sideshow. The mood of those approaching this month’s bazaar is mostly upbeat, but with a note of sober caution.
“I would say that [the independent film business] is back on track in a way that is almost boring, in how — but for a few quirks of things like travel — it would be hard to distinguish it from many of the years prior. It’s a very adaptable business by nature because producers, financiers, sales agents and distributors in this space are used to being entrepreneurial and flexible and quick to react. And that’s just the nature of the business,” Benjamin Kramer, co-head, CAA Media Finance, says.
In the territories where movie theaters have reopened, the box office numbers are “encouraging,...
“I would say that [the independent film business] is back on track in a way that is almost boring, in how — but for a few quirks of things like travel — it would be hard to distinguish it from many of the years prior. It’s a very adaptable business by nature because producers, financiers, sales agents and distributors in this space are used to being entrepreneurial and flexible and quick to react. And that’s just the nature of the business,” Benjamin Kramer, co-head, CAA Media Finance, says.
In the territories where movie theaters have reopened, the box office numbers are “encouraging,...
- 6/21/2021
- by Leo Barraclough
- Variety - Film News
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