The past few years have seen a host of Russian streaming services enter the market, and as in other countries around the globe, the pandemic was a boon to the industry, which grew by 66% in 2020 to reach a value of 27.8 billion rubles ($384 million), according to Tmt Consulting.
No company has benefited as much as fast-growing VOD platform Start, which experienced the highest growth in the industry, with a 172% increase in streaming revenue last year.
Founded in 2017 by the producers and owners of Yellow Black and White, the indie studio behind such hits as the Netflix sci-fi series “Better Than Us” and the comedy box office sensation “Son of a Rich,” Start was among the first streaming players to produce original content in Russia.
Over the past three years, the company has produced more than 30 original projects, including the dramedy series “257 Reasons to Live,” which played in competition at Canneseries, and...
No company has benefited as much as fast-growing VOD platform Start, which experienced the highest growth in the industry, with a 172% increase in streaming revenue last year.
Founded in 2017 by the producers and owners of Yellow Black and White, the indie studio behind such hits as the Netflix sci-fi series “Better Than Us” and the comedy box office sensation “Son of a Rich,” Start was among the first streaming players to produce original content in Russia.
Over the past three years, the company has produced more than 30 original projects, including the dramedy series “257 Reasons to Live,” which played in competition at Canneseries, and...
- 6/8/2021
- by Christopher Vourlias
- Variety Film + TV
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