WarnerMedia CEO Jason Kilar said the company’s day-and-date movie release strategy has boosted the fortunes of HBO Max but also helped movie theaters eager for new titles during their emergence from Covid-19.
“I’d argue we’ve done more for theaters in 2021 than anyone else in Hollywood, by far,” Kilar declared during a newsy, virtual appearance at the MoffettNathanson Media and Communications Summit. Among other topics, he discussed the upcoming Game of Thrones prequel, June’s launch of an ad-supported tier of HBO Max, and also took a shot at his alma mater, Hulu.
Asked numerous times during the 50-minute session about theatrical strategy, Kilar noted, “Lots of different reasonable people will come to different conclusions” about it.
For WarnerMedia, he continued, “There will be those stories that are so epic in scope and fit a certain sensibility that we feel that an exclusive theatrical release makes sense. … But...
“I’d argue we’ve done more for theaters in 2021 than anyone else in Hollywood, by far,” Kilar declared during a newsy, virtual appearance at the MoffettNathanson Media and Communications Summit. Among other topics, he discussed the upcoming Game of Thrones prequel, June’s launch of an ad-supported tier of HBO Max, and also took a shot at his alma mater, Hulu.
Asked numerous times during the 50-minute session about theatrical strategy, Kilar noted, “Lots of different reasonable people will come to different conclusions” about it.
For WarnerMedia, he continued, “There will be those stories that are so epic in scope and fit a certain sensibility that we feel that an exclusive theatrical release makes sense. … But...
- 5/13/2021
- by Dade Hayes
- Deadline Film + TV
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