Global streaming sports platform Dazn and Brazilian soccer legend Ronaldo have closed a multi-project development deal kicking off with “El Presidente,” a docu-series chronicling the former striker’s tenure as part owner of Spanish club Valladolid Fc, which will launch globally on May 20.
Best known for its live sports streams and the headaches it initially caused pay TV broadcasters when it crashed in on the scene in 2015, Dazn is now establishing itself as a platform for high-end sports-based entertainment programming and a service worth keeping during the off-season.
“What this shows you is a commitment to going beyond live sports and making Dazn a designer destination that keeps fans coming back,” senior VP of creative studios and publishing Hugh Sleight explained to Variety in an exclusive interview accompanying Wednesday’s announcement.
Produced by Zoom Sport and Dazn, “El Presidente” is the first of three series the streamer will commission featuring Ronaldo.
Best known for its live sports streams and the headaches it initially caused pay TV broadcasters when it crashed in on the scene in 2015, Dazn is now establishing itself as a platform for high-end sports-based entertainment programming and a service worth keeping during the off-season.
“What this shows you is a commitment to going beyond live sports and making Dazn a designer destination that keeps fans coming back,” senior VP of creative studios and publishing Hugh Sleight explained to Variety in an exclusive interview accompanying Wednesday’s announcement.
Produced by Zoom Sport and Dazn, “El Presidente” is the first of three series the streamer will commission featuring Ronaldo.
- 5/5/2021
- by Jamie Lang
- Variety Film + TV
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