Despite strong reviews and a No. 1 opening at the box office, Disney’s “Raya and the Last Dragon” has failed to join “Wonder Woman 1984” and “Tom & Jerry” among the films to earn a $10 million-plus opening weekend during the pandemic, instead earning an estimated $8.6 million opening from 2,045 locations.
The lower-than-hoped opening for “Raya” comes after Cinemark refused to screen the animated film without renegotiated terms, as it was released in both theaters and as a premium video on-demand release for $30 on Disney+. “Tom & Jerry,” along with the rest of Warner Bros.’ 2021 slate, is being released simultaneously in theaters and on HBO Max, but Warner Bros. has agreed to give theaters a larger cut of admissions for those films because of the day-and-date release strategy.
The lack of availability for “Raya” at some major theater chains also slightly diminishes how much studios can learn from this weekend’s box...
The lower-than-hoped opening for “Raya” comes after Cinemark refused to screen the animated film without renegotiated terms, as it was released in both theaters and as a premium video on-demand release for $30 on Disney+. “Tom & Jerry,” along with the rest of Warner Bros.’ 2021 slate, is being released simultaneously in theaters and on HBO Max, but Warner Bros. has agreed to give theaters a larger cut of admissions for those films because of the day-and-date release strategy.
The lack of availability for “Raya” at some major theater chains also slightly diminishes how much studios can learn from this weekend’s box...
- 3/7/2021
- by Jeremy Fuster
- The Wrap
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