All eyes in Italy’s TV and sports worlds will be on Amazon on Thursday when envelopes for bids to top Italian soccer league Serie A are opened.
Amazon is expected to be among the bidders for domestic broadcasting rights to Serie A in a move that could cause huge disruption within the country’s TV and streaming landscape.
Serie A league top manager Luigi De Siervo confirmed that talks with Amazon are ongoing during an appearance on a Rai radio show earlier this week, but he has cautioned that the league wants to avoid fragmenting rights deals to ensure Serie A fans don’t need multiple subscriptions to see all the games.
“Amazon? We are torn,” Di Siervo told Rai radio. “Our goal on the one hand is to maximize [revenues] but also to have all matches play on one platform. We need to understand if [Amazon] have the muscle to compete and buy multiple packages…...
Amazon is expected to be among the bidders for domestic broadcasting rights to Serie A in a move that could cause huge disruption within the country’s TV and streaming landscape.
Serie A league top manager Luigi De Siervo confirmed that talks with Amazon are ongoing during an appearance on a Rai radio show earlier this week, but he has cautioned that the league wants to avoid fragmenting rights deals to ensure Serie A fans don’t need multiple subscriptions to see all the games.
“Amazon? We are torn,” Di Siervo told Rai radio. “Our goal on the one hand is to maximize [revenues] but also to have all matches play on one platform. We need to understand if [Amazon] have the muscle to compete and buy multiple packages…...
- 1/27/2021
- by Nick Vivarelli
- Variety Film + TV
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