The unity of purpose and human resilience created by the pandemic’s requirements will be on display during the Super Bowl in Bigger Picture, a film segment produced by Budweiser in place of its usual in-game ads and narrated by Rashida Jones.
The clip marks the first time in 37 years Budweiser, a major in-game sponsor known for such iconic ads as a puppy returning home and the use of Stevie Nicks’s song Landslide as a horse comes back to its former owner, will not air an ad during the game.
Jones has a long resume in film and television, including appearances on TV’s The Office and Parks and Recreation. She’s also been in such films as I Love You, Man and The Social Network, and cowrote the story of Toy Story 4. She also directed Quincy, a documentary on her father, Quincy Jones, that won the Grammy...
The clip marks the first time in 37 years Budweiser, a major in-game sponsor known for such iconic ads as a puppy returning home and the use of Stevie Nicks’s song Landslide as a horse comes back to its former owner, will not air an ad during the game.
Jones has a long resume in film and television, including appearances on TV’s The Office and Parks and Recreation. She’s also been in such films as I Love You, Man and The Social Network, and cowrote the story of Toy Story 4. She also directed Quincy, a documentary on her father, Quincy Jones, that won the Grammy...
- 1/25/2021
- by Bruce Haring
- Deadline Film + TV
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