Paramount Plus to Launch March 4 in U.S. and Latin America
ViacomCBS has set March 4 as the launch date for Paramount Plus, the company’s effort to join the direct-to-consumer streaming revolution alongside its larger rivals.
The subscription service will debut on that date in the U.S. and Latin America. ViacomCBS will host a virtual investor presentation on Feb. 24 to detail the company’s evolving streaming strategy as well as fourth-quarter and full-year financial results for 2020.
Paramount Plus will be a much-expanded rebrand of CBS All Access, the subscription service launched in 2014 that combined live streaming of CBS’ network programming via its 150-plus local affiliates, including NFL games, with a menu of original series,...
The subscription service will debut on that date in the U.S. and Latin America. ViacomCBS will host a virtual investor presentation on Feb. 24 to detail the company’s evolving streaming strategy as well as fourth-quarter and full-year financial results for 2020.
Paramount Plus will be a much-expanded rebrand of CBS All Access, the subscription service launched in 2014 that combined live streaming of CBS’ network programming via its 150-plus local affiliates, including NFL games, with a menu of original series,...
- 1/19/2021
- by Cynthia Littleton
- Variety - TV News
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