This will be the last year for the IFP Gotham Awards, as the organization behind the event — Independent Film Project — is formally changing its name to the Gotham Film and Media Institute, or the Gotham for short.
The rebrand, which coincides with the award show’s 30th anniversary, is intended to reflect the organization’s expanded focus and New York base. Going forward, the ceremony will lose its vestigial initials and simply be referred to as the Gotham Awards, as it has been known colloquially for years.
“We chose to change our name to the Gotham, or the Gotham Film and Media Institute, in recognition of the digital era and the best-known event that we produce every year, the Gotham Awards,” says Jeffrey Sharp, executive director of the organization. He will formally unveil the retooled moniker at the Jan. 11 Gotham Awards ceremony, which will be streamed from Cipriani Wall Street...
The rebrand, which coincides with the award show’s 30th anniversary, is intended to reflect the organization’s expanded focus and New York base. Going forward, the ceremony will lose its vestigial initials and simply be referred to as the Gotham Awards, as it has been known colloquially for years.
“We chose to change our name to the Gotham, or the Gotham Film and Media Institute, in recognition of the digital era and the best-known event that we produce every year, the Gotham Awards,” says Jeffrey Sharp, executive director of the organization. He will formally unveil the retooled moniker at the Jan. 11 Gotham Awards ceremony, which will be streamed from Cipriani Wall Street...
- 1/6/2021
- by Diane Garrett
- Variety Film + TV
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