Ganesh Rajaram is an old hand at the game of licensing TV shows in the Asia region. Executive VP of sales at FremantleMedia, he breaks down what content is working, and where it is working, and sheds some light from a seller’s perspective on the impact of the coronavirus.
Variety: It’s Atf this week. What is the new product you’ve got out there?
Rajaram: What we’re excited about Atf would be our doing the seventh season of “China’s Got Talent” which we announced last week. We are very excited about it because in this Covid world it is difficult to get productions off the ground.
We’ve been very fortunate. This will be the second major China after “The Greatest Dancer China” with Smg. And that was done right in the middle of Covid. It was in March and April, and we did everything carefully,...
Variety: It’s Atf this week. What is the new product you’ve got out there?
Rajaram: What we’re excited about Atf would be our doing the seventh season of “China’s Got Talent” which we announced last week. We are very excited about it because in this Covid world it is difficult to get productions off the ground.
We’ve been very fortunate. This will be the second major China after “The Greatest Dancer China” with Smg. And that was done right in the middle of Covid. It was in March and April, and we did everything carefully,...
- 12/4/2020
- by Patrick Frater
- Variety Film + TV
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