Not everyone in Kazakhstan loved the first Borat film or the character’s depictions of the country. But with the success of Borat 2, aka Borat Subsequent Moviefilm, the tourism board of Kazakhstan is making lemonade out of the sour taste created for the country in some quarters by the first Borat comedy.
Capitalizing on the “Very Nice!” slogan by the fictional Sacha Baron Cohen character, the tourism board has launched four promotional videos for potential tourists that have now been viewed more than 860,000 times on YouTube.
The campaign has boosted interest in the country to the point where the tourism board is now speaking with Amazon, which premiered Borat 2 on October 23, about ways to create further momentum around the promotional materials.
The promo videos contain scenery of Kazakhstan’s natural beauty, impressive cities and cuisine, all mixed with the impressions of real foreign visitors.
Baron Cohen is even making amends.
Capitalizing on the “Very Nice!” slogan by the fictional Sacha Baron Cohen character, the tourism board has launched four promotional videos for potential tourists that have now been viewed more than 860,000 times on YouTube.
The campaign has boosted interest in the country to the point where the tourism board is now speaking with Amazon, which premiered Borat 2 on October 23, about ways to create further momentum around the promotional materials.
The promo videos contain scenery of Kazakhstan’s natural beauty, impressive cities and cuisine, all mixed with the impressions of real foreign visitors.
Baron Cohen is even making amends.
- 10/30/2020
- by Bruce Haring
- Deadline Film + TV
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