ViacomCBS has raised the curtains on its long-anticipated global streamer, with plans set for an early 2021 launch.
Having teased the prospect of a “broad pay streaming product” back in May, ViacomCBS Networks International has unveiled plans for a premium SVOD service for all audiences, underpinned by major output deals with Showtime and CBS All Access and a “super-sized” selection of content from ViacomCBS brands including CBS, MTV, Comedy Central, Nickelodeon and some first-run Paramount films.
The streamer, which will receive bespoke branding in the coming months, will be rolled out early next year in Australia, Latin America and the Nordics, with more international markets to follow. In some countries, the platform won’t be starting from scratch: CBS All Access is already present in Australia and will simply relaunch as the new streamer. The same applies for the Paramount Plus service in the Nordics, Eastern Europe and Latin America.
The new platform,...
Having teased the prospect of a “broad pay streaming product” back in May, ViacomCBS Networks International has unveiled plans for a premium SVOD service for all audiences, underpinned by major output deals with Showtime and CBS All Access and a “super-sized” selection of content from ViacomCBS brands including CBS, MTV, Comedy Central, Nickelodeon and some first-run Paramount films.
The streamer, which will receive bespoke branding in the coming months, will be rolled out early next year in Australia, Latin America and the Nordics, with more international markets to follow. In some countries, the platform won’t be starting from scratch: CBS All Access is already present in Australia and will simply relaunch as the new streamer. The same applies for the Paramount Plus service in the Nordics, Eastern Europe and Latin America.
The new platform,...
- 8/6/2020
- by Manori Ravindran
- Variety Film + TV
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