Yesterday, Disney announced that Mulan will be premiering on Disney+ after all. News of the decision was first shared during an earnings call among the company’s leadership, with it being revealed that the live-action adaptation of the Disney animated classic will be available to subscribers in September for a rental fee of $29.99.
The decision must have not come lightly. After all, Mulan was one of the most hotly-anticipated movies of the year. Unable to run in theaters, it’s now heading to Disney+ in most regions and while streaming may alleviate some of the losses, it probably won’t make up for the extra income that would have been generated in cinemas.
Speaking about the decision, Disney CEO Bob Chapek elaborated on the reasoning behind sending Mulan straight to Disney+. “We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters,...
The decision must have not come lightly. After all, Mulan was one of the most hotly-anticipated movies of the year. Unable to run in theaters, it’s now heading to Disney+ in most regions and while streaming may alleviate some of the losses, it probably won’t make up for the extra income that would have been generated in cinemas.
Speaking about the decision, Disney CEO Bob Chapek elaborated on the reasoning behind sending Mulan straight to Disney+. “We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters,...
- 8/5/2020
- by Tim Brinkhof
- We Got This Covered
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