A new report by Wall Street research firm Cowen & Co. finds TikTok’s most avid users frequent it far more than they do any other social media platform, but Microsoft’s “likely” takeover brings a host of complications.
The firm’s veteran internet analyst, John Blackledge, was the lead author of the report, which tapped monthly survey data of 2,500 U.S. consumers as well as insights from Cowen’s Washington Research Group. One caveat is that the survey did not include any respondents under the age of 18, a notable gap given the phenomenon of TikTok was initially propelled by teenagers.
Nevertheless, Cowen found that TikTok users aged 18 to 24 spend an average of 58 minutes a day on the platform, far more than the tally for any other social media outlet. Instagram and Snapchat, the rivals most often compared with TikTok, clock in at 44 minutes and 36 minutes, respectively. Instagram has acknowledged the...
The firm’s veteran internet analyst, John Blackledge, was the lead author of the report, which tapped monthly survey data of 2,500 U.S. consumers as well as insights from Cowen’s Washington Research Group. One caveat is that the survey did not include any respondents under the age of 18, a notable gap given the phenomenon of TikTok was initially propelled by teenagers.
Nevertheless, Cowen found that TikTok users aged 18 to 24 spend an average of 58 minutes a day on the platform, far more than the tally for any other social media outlet. Instagram and Snapchat, the rivals most often compared with TikTok, clock in at 44 minutes and 36 minutes, respectively. Instagram has acknowledged the...
- 8/3/2020
- by Dade Hayes
- Deadline Film + TV
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