Procter & Gamble has been one of the leading voices pushing to get the TV industry to change its decades-old “upfront” marketplace. But that hasn’t kept the consumer-products giant from doing business with the networks using the regular system.
The company behind Pampers diapers, Crest toothpaste and Old Spice men’s grooming products has begun striking deals with certain TV networks as part of the upfront, according to a person familiar with the matter. A spokeswoman for Procter & Gamble declined to comment on the company’s advertising activity. Spokespersons for ViacomCBS and NBCUniversal, two of the company’s most likely partners, declined to comment. A third, Walt Disney Co., could not be reached for immediate comment.
A horde of big advertisers have pressed the networks to change the upfront, which typically starts in late May and ends after negotiations take place over the first half of the summer. These marketers,...
The company behind Pampers diapers, Crest toothpaste and Old Spice men’s grooming products has begun striking deals with certain TV networks as part of the upfront, according to a person familiar with the matter. A spokeswoman for Procter & Gamble declined to comment on the company’s advertising activity. Spokespersons for ViacomCBS and NBCUniversal, two of the company’s most likely partners, declined to comment. A third, Walt Disney Co., could not be reached for immediate comment.
A horde of big advertisers have pressed the networks to change the upfront, which typically starts in late May and ends after negotiations take place over the first half of the summer. These marketers,...
- 7/28/2020
- by Brian Steinberg
- Variety Film + TV
Similar News
Streaming Puts Commercials in Movies, Top Series Where Ads Were Once Forbidden
- 5/15/2024
- by Brian Steinberg
- Variety Film + TV
U.K. Distributor Other Parties Launches Production Arm Led by Former Amazon Studios’ Exec Emily Guarino (Exclusive)
- 5/15/2024
- by K.J. Yossman
- Variety Film + TV
Jimmy Kimmel Reveals AI Bob Iger, Predicts Disney/Wbd Bundle Will Be a ‘Streaming Pile of S**t’
- 5/14/2024
- by Tony Maglio and Brian Welk
- Indiewire
CBS Squashes Hopes 'Blue Bloods' Will Be Uncanceled
- 5/11/2024
- by Megan Elliott
- Showbiz Cheat Sheet
Jon Stewart to launch new podcast 'The Weekly Show with Jon Stewart' from MTV Entertainment Studios
- 5/10/2024
- Podnews.net
CBS Replacing ‘CSI: Vegas’ With Another Classic Franchise Series
- 5/9/2024
- by Shawn Lealos
- TV Shows Ace
An Asteroid Is About to Hit Upfronts
- 5/9/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
As Paramount Drama Kicks Into High Gear, Wall Street Tries to Make Sense of “Volatile” Stock
- 4/30/2024
- by Georg Szalai
- The Hollywood Reporter - Movie News
Warner Bros. Discovery Now Officially Allowed to Seek M&a Opportunities; What Targets Make Sense?
- 4/9/2024
- by David Satin
- The Streamable
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.
More to explore
‘Supergirl’ Movie Lands June 2026 Release in Theaters
- 5/14/2024
- by Pamela McClintock
- The Hollywood Reporter - Movie News
‘Mortal Kombat 2’ Lands October 2025 Release Date
- 5/14/2024
- by Katcy Stephan
- Variety - Film News
‘Agatha All Along’ Sets September Premiere Date on Disney+
- 5/14/2024
- by Joe Otterson
- Variety - TV News
‘Legally Blonde’ Prequel Series a Go at Amazon
- 5/14/2024
- by Rick Porter
- The Hollywood Reporter - Movie News
Phoebe Waller-Bridge’s ‘Tomb Raider’ Series Scores Amazon Pickup
- 5/14/2024
- by Lesley Goldberg
- The Hollywood Reporter - Movie News
Serena Williams to Host 2024 Espy Awards for ESPN
- 5/14/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Japanese Genre-Meister Miike Takashi Signs With CAA (Exclusive)
- 5/14/2024
- by Naman Ramachandran and Patrick Frater
- Variety - Film News
Jennifer Lopez Is the Ultimate Latina Rom-Com Queen
- 5/14/2024
- by Zayda Rivera
- Popsugar.com
Aida Rodriguez: Unpacking My Childhood Traumas Through Comedy Is Cathartic
- 5/6/2024
- by Aida Rodriguez
- Popsugar.com
How Erik Rivera Uses Comedy to Heal and Help Others
- 5/6/2024
- by Miguel Machado
- Popsugar.com
‘The Last of Us’ Season 2 First Look: Pedro Pascal and Bella Ramsey Continue to Endure the Apocalypse
- 5/15/2024
- by Samantha Bergeson
- Indiewire
‘Dune: Prophecy’ Teaser: Emily Watson and Olivia Williams Are Harkonnen Sisters Creating a Coven
- 5/15/2024
- by Samantha Bergeson
- Indiewire
‘The Young Wife’ Trailer: Kiersey Clemons & Leon Bridges Are Getting Married In Tayarisha Poe’s Stylish Drama
- 5/15/2024
- by Martin Miller
- The Playlist
Festival Report: The 2024 Maryland Film Festival
- 5/15/2024
- by Alex Lei
- Filmmaker Magazine-Director Interviews
Festival Report: The 2024 Maryland Film Festival
- 5/15/2024
- by Alex Lei
- Filmmaker Magazine - Blog
‘Supergirl’ Movie Lands June 2026 Release in Theaters
- 5/14/2024
- by Pamela McClintock
- The Hollywood Reporter - Movie News
‘Mortal Kombat 2’ Lands October 2025 Release Date
- 5/14/2024
- by Katcy Stephan
- Variety - Film News
Edgar Wright in Talks to Direct ‘Barbarella’ Starring Sydney Sweeney
- 5/13/2024
- by Katcy Stephan
- Variety - Film News
‘Civil War’ Set for Mainland China Theatrical Release
- 5/16/2024
- by Patrick Frater
- Variety - Film News
‘Bridgerton’ Changed How Period Shows Dress
- 5/15/2024
- by Sarah Shachat
- Indiewire
‘Agatha All Along’ Sets September Premiere Date on Disney+
- 5/14/2024
- by Joe Otterson
- Variety - TV News
‘Wizards of Waverly Place’ Spinoff Reveals First Look at Grown-Up Alex and Justin, Sets Official Title
- 5/14/2024
- by Selome Hailu
- Variety - TV News
‘The Golden Bachelorette’ Names 61-Year-Old Joan Vassos as First Leading Lady
- 5/14/2024
- by Selome Hailu
- Variety - TV News
Serena Williams to Host 2024 Espy Awards for ESPN
- 5/14/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
‘Legally Blonde’ Prequel Series a Go at Amazon
- 5/14/2024
- by Rick Porter
- The Hollywood Reporter - Movie News