There are few festivals in the world which are more of a delight to attend than France’s Annecy Intl. Animation Film Festival, nestling in a fairy tale-looking town on the edge of a lake, backed by mountain ramparts. That pleasure will be denied this year as Annecy inevitably, given Covid-19 restriction, has gone online.
Following, seven takes on this year’s event, which will lack Annecy’s customary big world premieres, from Hollywood and the world, but still host multiple industry and consumer attractions:
Annecy: Covid Resilient, Though Not Covid Immune
“Festivals’ going online is a test or demonstration of brand value. Annecy is not having a physical market, but you still really want to be associated with it, even if it’s online. You may not want to do so as much for other festivals or trade shows that are more sales events,” says David Michel, managing director of Federation Kids & Family.
Following, seven takes on this year’s event, which will lack Annecy’s customary big world premieres, from Hollywood and the world, but still host multiple industry and consumer attractions:
Annecy: Covid Resilient, Though Not Covid Immune
“Festivals’ going online is a test or demonstration of brand value. Annecy is not having a physical market, but you still really want to be associated with it, even if it’s online. You may not want to do so as much for other festivals or trade shows that are more sales events,” says David Michel, managing director of Federation Kids & Family.
- 6/11/2020
- by John Hopewell and Jamie Lang
- Variety Film + TV
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