Major exhibitors protest at films moving straight-to-digital in the midst of India’s Covid-19 lockdown and cinemas closures.
Two of India’s biggest cinema chains, PVR Cinemas and Inox Leisure, have spoken out against the growing number of theatrical movies that are opting for a digital premiere during India’s Covid-19 lockdown and cinema closures.
The backlash follows an announcement made yesterday by Amazon Prime Video that Shoojit Sircar’s Gulabo Sitabo, starring Amitabh Bachchan and Ayushmann Khurrana, would premiere on the platform from June 12 and bypass a theatrical release. The film was originally scheduled to open in theatres on April 17.
Today,...
Two of India’s biggest cinema chains, PVR Cinemas and Inox Leisure, have spoken out against the growing number of theatrical movies that are opting for a digital premiere during India’s Covid-19 lockdown and cinema closures.
The backlash follows an announcement made yesterday by Amazon Prime Video that Shoojit Sircar’s Gulabo Sitabo, starring Amitabh Bachchan and Ayushmann Khurrana, would premiere on the platform from June 12 and bypass a theatrical release. The film was originally scheduled to open in theatres on April 17.
Today,...
- 5/15/2020
- by 89¦Liz Shackleton¦0¦
- ScreenDaily
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