Last year, Amazon Prime Video promoted its Emmy-winning comedy “The Marvelous Mrs. Maisel” with a “Maisel Day.” This year, they’re giving “Maisel” its own day of the week. As part of the show’s Emmy For Your Consideration push, Amazon will launch a “Maisel Mondays” campaign for eight weeks to showcase the show’s third season — and it’s all for a good cause, to highlight a variety of charities.
With stay-at-home orders in effect, there will be no discounted gas or sandwiches this year. Instead, it will be a weekly Amazon Live and Twitter Watch party. “Maisel” cast and crew will post on Twitter along with fans as they watch a specific episode.
The weekly event will take place Mondays at 3 p.m. Pt/6 p.m. Et each week, starting May 11. After the watch party, a live conversation will take place with the stars and various crafts people...
With stay-at-home orders in effect, there will be no discounted gas or sandwiches this year. Instead, it will be a weekly Amazon Live and Twitter Watch party. “Maisel” cast and crew will post on Twitter along with fans as they watch a specific episode.
The weekly event will take place Mondays at 3 p.m. Pt/6 p.m. Et each week, starting May 11. After the watch party, a live conversation will take place with the stars and various crafts people...
- 5/8/2020
- by Michael Schneider
- Variety Film + TV
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