Fox declared in November that it had sold all the advertising time available in its looming February 2 broadcast of Super Bowl Liv. But just this week, it found a little more.
After holding nearly two months’ worth of discussions, Fox and the National Football League have devised a way to add commercial inventory to an event that in most years limits the amount of advertising that can be shown. While Fox and the NFL had long planned this year to trim one ad break from each quarter of the 2020 game, the pair discovered demand from some key sponsors was so...
After holding nearly two months’ worth of discussions, Fox and the National Football League have devised a way to add commercial inventory to an event that in most years limits the amount of advertising that can be shown. While Fox and the NFL had long planned this year to trim one ad break from each quarter of the 2020 game, the pair discovered demand from some key sponsors was so...
- 1/25/2020
- by Brian Steinberg
- Variety - TV News
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