Disney and China’s biggest online publisher, Tencent’s China Literature, have teamed up to develop a new Chinese “Star Wars” online novel and release 40 older e-books in Chinese for the first time.
In an attempt to cultivate grass-roots enthusiasm for a franchise that has not yet managed to find a strong foothold in the world’s second-largest film market, Disney will make the 40 “Star Wars” novels available in Chinese for the first time on Tencent’s digital reading platform, at no cost for the first week.
The two companies also tapped a popular Chinese internet novelist who goes by the pen name of “His Majesty the King” to write a new “authentic Star Wars story with Chinese characteristics.” It will “bring in Chinese elements and unique Chinese storytelling methods,” according to a statement posted on the official “Star Wars” Weibo social media page. One of the author’s previous...
In an attempt to cultivate grass-roots enthusiasm for a franchise that has not yet managed to find a strong foothold in the world’s second-largest film market, Disney will make the 40 “Star Wars” novels available in Chinese for the first time on Tencent’s digital reading platform, at no cost for the first week.
The two companies also tapped a popular Chinese internet novelist who goes by the pen name of “His Majesty the King” to write a new “authentic Star Wars story with Chinese characteristics.” It will “bring in Chinese elements and unique Chinese storytelling methods,” according to a statement posted on the official “Star Wars” Weibo social media page. One of the author’s previous...
- 10/18/2019
- by Rebecca Davis
- Variety - Film News
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