Amazon Prime Video has unveiled its first distribution deal with a telco in France, signing a pact with Altice Europe, which owns leading French internet, mobile and cable-tv provider Sfr.
The deal will give Sfr customers access to the service via their set-top boxes, which is crucial in France, where households still consume content mostly via that method.
The pact with Altice underscores Amazon Prime’s strategy to ramp up its distribution across Europe through partnerships with key telcos. The service, which rolled out in more than 200 territories in December 2016, hired several business development executives in Europe last year and...
The deal will give Sfr customers access to the service via their set-top boxes, which is crucial in France, where households still consume content mostly via that method.
The pact with Altice underscores Amazon Prime’s strategy to ramp up its distribution across Europe through partnerships with key telcos. The service, which rolled out in more than 200 territories in December 2016, hired several business development executives in Europe last year and...
- 8/26/2019
- by Elsa Keslassy
- Variety - TV News
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