Did you know Taylor Swift released an album today? If not — how are things, living as you do under a seven-ton rock inside your mossy cave in Xilitla?
Swift’s 18-track Lover dropped at midnight Thursday, yet the record has been undergoing a months-long slow release — à la the most complexly engineered of drugs — leading all the way back to the start of the year. Her all-out pre-drop promotion this time around can be attributed, in part, to a sea change in record-company strategy — labels’ marketing for new albums these...
Swift’s 18-track Lover dropped at midnight Thursday, yet the record has been undergoing a months-long slow release — à la the most complexly engineered of drugs — leading all the way back to the start of the year. Her all-out pre-drop promotion this time around can be attributed, in part, to a sea change in record-company strategy — labels’ marketing for new albums these...
- 8/23/2019
- by Amy X. Wang
- Rollingstone.com
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