Teenagers and twenty-somethings would never trade a Netflix binge for a trip to the theater, right?
Not true, says a new report from movie-polling service PostTrak, which found people ages 18 to 24 make up the largest segment of moviegoers. People within that small age range represented a quarter of all ticket buyers over the last seven years.
The results from PostTrak, a service owned by Comscore and Screen Engine, offered encouraging news for studios: Members of the most coveted demographic — a group many feared had been lost to streaming — are willing to spend upwards of $20 for a movie ticket even though they’re flooded with entertainment choices that also allow them to wear pajamas.
About half of moviegoers are under 25 and half are over 25, with just 11% over 55.
Data aggregated from 1.25 million consumers polled by PostTrak for 1,002 films found that 34.4% of movie goers say they “frequently” stream movies and TV.
That shows...
Not true, says a new report from movie-polling service PostTrak, which found people ages 18 to 24 make up the largest segment of moviegoers. People within that small age range represented a quarter of all ticket buyers over the last seven years.
The results from PostTrak, a service owned by Comscore and Screen Engine, offered encouraging news for studios: Members of the most coveted demographic — a group many feared had been lost to streaming — are willing to spend upwards of $20 for a movie ticket even though they’re flooded with entertainment choices that also allow them to wear pajamas.
About half of moviegoers are under 25 and half are over 25, with just 11% over 55.
Data aggregated from 1.25 million consumers polled by PostTrak for 1,002 films found that 34.4% of movie goers say they “frequently” stream movies and TV.
That shows...
- 8/15/2019
- by Chris Lindahl
- Indiewire
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