Michael B. Jordan addressed how he goes about choosing projects with socially impactful messages during the Produced By conference in Los Angeles on Saturday.
“Starting in front of the camera, from the actor’s perspective, it’s all about the heart. It’s about wanting to create bodies of work and tell stories that will make people go home and think thoughts that will weigh heavily on their heart.”
Jordan was speaking as part of the panel “Content With A Conscience: Social Impact Entertainment Across All Platforms.” The other panelists were: Alana Mayo, president of production and development for Jordan’s Outlier Society Productions; Bonnie Abaunza, founder of Abaunza Group; writer, producer, and director Scott Z. Burns; and Shivani Rawat, founder and CEO of ShivHans Pictures.
Echoing Jordan’s comments, Mayo said that there is a “sense of personal responsibility” she and Jordan feel when deciding on what kinds of...
“Starting in front of the camera, from the actor’s perspective, it’s all about the heart. It’s about wanting to create bodies of work and tell stories that will make people go home and think thoughts that will weigh heavily on their heart.”
Jordan was speaking as part of the panel “Content With A Conscience: Social Impact Entertainment Across All Platforms.” The other panelists were: Alana Mayo, president of production and development for Jordan’s Outlier Society Productions; Bonnie Abaunza, founder of Abaunza Group; writer, producer, and director Scott Z. Burns; and Shivani Rawat, founder and CEO of ShivHans Pictures.
Echoing Jordan’s comments, Mayo said that there is a “sense of personal responsibility” she and Jordan feel when deciding on what kinds of...
- 6/8/2019
- by Joe Otterson
- Variety Film + TV
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