AMC Networks is making a play for one of the most desirable TV audiences of all – families.
The New York-based media company, which operates AMC, IFC,We TV, SundanceTV and BBC America, intends to go after broad family viewing by launching a “micro-network” devoted to programming about natural history and by expanding its efforts around Christmas-themed programming to all five of its entertainment networks.
“What advertiser wouldn’t want to be in the kind of content that makes people feel good?” asked Sarah Barnett, president of the entertainment networks group at AMC Networks, in an interview.
In the fourth quarter of this year, AMC Networks will launch “Project Awe,” a Saturday-only schedule devoted to nature and wildlife programming that will air on BBC America. Thanks to a new five-year deal with the BBC, viewers can get first U.S. looks at new installments of popular franchises like “Planet Earth” and “Frozen Planet.
The New York-based media company, which operates AMC, IFC,We TV, SundanceTV and BBC America, intends to go after broad family viewing by launching a “micro-network” devoted to programming about natural history and by expanding its efforts around Christmas-themed programming to all five of its entertainment networks.
“What advertiser wouldn’t want to be in the kind of content that makes people feel good?” asked Sarah Barnett, president of the entertainment networks group at AMC Networks, in an interview.
In the fourth quarter of this year, AMC Networks will launch “Project Awe,” a Saturday-only schedule devoted to nature and wildlife programming that will air on BBC America. Thanks to a new five-year deal with the BBC, viewers can get first U.S. looks at new installments of popular franchises like “Planet Earth” and “Frozen Planet.
- 4/8/2019
- by Brian Steinberg
- Variety Film + TV
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