During the Berlinale, Women in Film & Television International (Wifti) and post-production house Chimney launched a new gender equality initiative. Wifti unveiled 10% for 50/50, which provides rebates to gender-balanced productions.
Participating production and post houses, facility houses, and other service and tech providers will offer 10 percent rebates to projects that hire women-identifying individuals in four out of eight key roles, as outlined by ReFrame: writer, director, producer, lead, co-lead, speaking parts, department heads, and crew.
“We need to work together, side by side, to create change in our industry,” said Wifti prez Helene Granqvist. “I’m extremely happy that so many companies in this male-dominated industry are recognizing that working for equality is good for business, and have chosen to partner with Wift on this important initiative.”
“We were extremely excited to hear of the 10% for 50/50 initiative that Chimney and Women in Film & Television International are launching,” commented Nadia Khamlich and Adrian Politowski,...
Participating production and post houses, facility houses, and other service and tech providers will offer 10 percent rebates to projects that hire women-identifying individuals in four out of eight key roles, as outlined by ReFrame: writer, director, producer, lead, co-lead, speaking parts, department heads, and crew.
“We need to work together, side by side, to create change in our industry,” said Wifti prez Helene Granqvist. “I’m extremely happy that so many companies in this male-dominated industry are recognizing that working for equality is good for business, and have chosen to partner with Wift on this important initiative.”
“We were extremely excited to hear of the 10% for 50/50 initiative that Chimney and Women in Film & Television International are launching,” commented Nadia Khamlich and Adrian Politowski,...
- 2/20/2019
- by Sydney Levine
- Sydney's Buzz
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