Paramount Pictures has promoted Mary Daily, the current international marketing and home entertainment head, to co-president of worldwide marketing and distribution.
Daily will join incoming co-president Marc Weinstock in the role. Variety previously, exclusively reported that Weinstock, former president of Annapurna Films, would be coming to the storied Hollywood lot to replace David Sameth. Both executives will report to Paramount CEO and chairman Jim Gianopulos.
Weinstock and Daily will be responsible for the design, development and implementation of all marketing, advertising and distribution strategies for the studio’s theatrical releases. Sameth is leaving to pursue other opportunities, the studio said, and Weinstock will assume his role on Feb. 25.
“Marc is an incredibly talented and savvy marketer who has been instrumental in many of the most successful and memorable marketing campaigns in recent film history,” said Gianopulos, adding that Daily “has an exemplary record in global marketing and, in addition, stellar achievements in the international arena.
Daily will join incoming co-president Marc Weinstock in the role. Variety previously, exclusively reported that Weinstock, former president of Annapurna Films, would be coming to the storied Hollywood lot to replace David Sameth. Both executives will report to Paramount CEO and chairman Jim Gianopulos.
Weinstock and Daily will be responsible for the design, development and implementation of all marketing, advertising and distribution strategies for the studio’s theatrical releases. Sameth is leaving to pursue other opportunities, the studio said, and Weinstock will assume his role on Feb. 25.
“Marc is an incredibly talented and savvy marketer who has been instrumental in many of the most successful and memorable marketing campaigns in recent film history,” said Gianopulos, adding that Daily “has an exemplary record in global marketing and, in addition, stellar achievements in the international arena.
- 2/20/2019
- by Matt Donnelly
- Variety Film + TV
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